12,447 bookings today · 1,900+ pros live

BEAUTY, MADE simple.

The first AI-powered beauty platform. Describe what you want — a photo, a vibe, a budget. Meet your perfect pro in seconds. Book home-visit or studio. Anywhere you are.

★★★★★ 4.9 · 18,400 reviews
· Live in Miami, LA, NYC · As seen in Vogue, Allure, TechCrunch
★ MIAMI★ LOS ANGELES★ NEW YORK★ ATLANTA (summer)★ AUSTIN (fall)★ CHICAGO (fall)★ HOUSTON ('26)★ DALLAS ('26) ★ MIAMI★ LOS ANGELES★ NEW YORK★ ATLANTA (summer)★ AUSTIN (fall)★ CHICAGO (fall)★ HOUSTON ('26)★ DALLAS ('26)
GLOW INTELLIGENCE

Smarter than
your stylist's intuition.

Six AI superpowers, trained on 2.4M bookings and 140,000 portfolio photos. Every one built with your pro, not to replace them.

01 · Photo match

Send us a screenshot.
We find the artist.

Upload any reference — a Pinterest save, a celeb photo, a TikTok — Glow AI finds pros in your city whose past work is the closest match. We rank by technique, color accuracy, and review sentiment.

REFERENCE
96%
91%
88%
84%
02 · Try on

See it on you.
Before you book.

Open your camera. Try 40+ hair colors, cuts, and nail art in real time. Share the mirror shot with your pro so you both know the goal.

03 · Vibe match

"Old-money summer,
subtle, low maint."

Describe it like you'd tell a friend. Our language model maps your vibe to the pros whose aesthetic actually fits.

04 · Smart rebook

Knows before you do.

We learn your touch-up rhythm. When your color is ~2 weeks from needing a refresh, we pre-book a hold with your pro — you just confirm.

JUN 8last color
JUN 22gloss drop
JUL 6touch-up · pre-booked
05 · Concierge

A 24/7 human-level concierge for your whole look.

Plan a wedding weekend. Coordinate a photoshoot. Book a bachelorette for 12. Chat with Glow — it handles scheduling, logistics, and hair-and-makeup bundles across multiple pros, all in one thread.

Need hair + makeup for me and 5 bridesmaids, Saturday at the Fontainebleau, 8am start.
Got it. I'll put 2 senior pros + 1 lead together, all showing up at 6:30am with a wedding-trained team. Want to see options?
Budget $2.8k total. Warm-tone makeup only.
Perfect. 3 teams available. All under budget. Reviewing now...
See 3 teams → Block Fri rehearsal Add nails?
06 · Fair pricing

Dynamic pricing.
Fair to both sides.

We surface local rates, demand, and open slots transparently. Pros set their price. You see the market. Nobody plays games.

SIXTY SECONDS TO BOOKED

Three steps. that's the whole app.

1

Describe.

Photo, voice, or text. Glow AI understands.

2

Choose.

Three perfect pros. Pick the one you love.

3

Glow.

They come to you. Or you to them.

YOU SAID
Balayage, warm tones, $280 budget, Miami Beach
WE FOUND
Lily Powell
★ 4.9 · 0.4mi · 96% match
$260
3 seconds
EVERY SERVICE

All of beauty,
in one app.

see all 40+ services →
0
M
bookings through Glow
0
+
vetted beauty pros
$
0
M
paid to pros since '24
0
s
from "idea" to "booked"
FOR PROFESSIONALS

Finally, a platform
that works for you.

Own your schedule. Own your clients. Set your own price. Glow takes 5% — less than half of everyone else. Elite pros pay 0%.

$6,200
avg monthly earnings
5%
platform fee (0% Elite)
48h
to first booking
4.3×
more bookings vs. DMs
Join as a pro
good morning,
LILY
3 new
TODAY
4
EST
$520
RATING
4.9★
UP NEXT · IN 1H 24M · HOME VISIT
BALAYAGE · 3H
Stephanie Florence · 10:30 AM · 0.8mi away
Glow AI pre-booked your 7:30am prep slot
LOVED · 4.9 ACROSS 18,400 REVIEWS

The reviews are
ridiculous.

★★★★★

"The AI matched me with a pro whose Pinterest board looked exactly like mine. It felt like she'd been studying me for years."

Alyssa M.
Miami · bridal
"

Glow turned me from a mediocre Instagram scroller into a client magnet. I've tripled my income. My mom finally gets what I do.

Lily P., Pro
Miami Beach · 128 ★
★★★★★

"Booked a gloss in 20 seconds during my lunch break. Pro came to my office lobby. This is what beauty should've been 10 years ago."

Jordan P.
Brooklyn · gloss
★★★★★

"Smart rebook is almost scary. It pre-booked my touch-up before I realized my roots were showing. Confirmed in one tap."

Priya S.
West Hollywood · balayage
★★★★★

"I haven't set foot in a chain salon since I downloaded this. My entire friend group has switched. It's a cult."

Maya L.
Williamsburg · hair + brows
★★★★★

"I described 'that Hailey Bieber glazed donut but make it less blonde' and the AI understood. How."

Zoe R.
West Village · nails
QUESTIONS

The answered part.

Is Glow AI actually good, or is it just marketing?

Our matching model is trained on 2.4M bookings and 140,000 portfolio photos. Match accuracy is measured by whether you rebook with the same pro within 90 days — and ours sits at 78%. The industry average is around 22%. That's the only metric that matters.

What if my pro cancels?

Full refund automatic. Glow AI matches you with someone else of equal or better caliber at the same time slot. If we can't rebook you, you get a $20 credit. No forms, no chat with support.

Can I book at home, or only a studio?

Both. Every pro sets their own service area. Some do house calls only, some studio only, most do both. Filter by location type when you search.

How are pros vetted?

Every pro goes through license verification (where required), portfolio review, reference checks, and a real-person video interview. We reject ~60% of applicants. New pros ride 30 days as "Glow Associate" before earning the full badge.

Is it more expensive than booking direct?

No. Most pros charge their same rate. The 5% platform fee is absorbed by the pro on our Pro plan (and waived entirely on Elite). You'll never see a markup from Glow.

What cities are you in?

Live today: Miami, Los Angeles, New York. Atlanta & Austin this summer. Chicago, Houston, Dallas in late 2025. We only launch when we have enough pros to deliver a great first impression.

YOUR NEXT
GLOW IS
one tap AWAY.

Free app. Free to browse. Only pay when you book. Apple & Google. 4.9★.